Samsung MOBILE PHONE GALAXY S25 ULTRA/256GB SILVER SM-S938B SAMSUNG

Simple. Impactful
Galaxy S25 Ultra's rounded design expresses a unified identity for the Galaxy S series. With its sleek and strong titanium frame and a built-in S Pen, it's an ultra-modern, vision of bold design.

Looks sleek, built tough
Shielded in a strong titanium frame, reinforced by Corning® Gorilla® Armor 2 display glass and with an IP68 rating for water and dust resistance, take this Galaxy further than you thought possible.

Personalised briefings for your day
Get personalised briefings throughout the day from the all-new Now Brief. Start your morning with a run-down of the day ahead, such as checking your latest Energy Score and reminders of a busy schedule. Then, recap on the day's events in the evening with daily activity insights.

A sound studio at your fingertips
Filter out unwanted background noise from your videos and make them share-worthy with Audio Eraser. Galaxy AI fine-tunes your audio by adjusting different types of sound including voices, music, wind and more.

The future of health, now made personal
Keep up with your health goals by tracking your Energy Score. Sync with Galaxy Watch or Ring and receive personalised insights and coaching such as an analysis of your sleep, activity and heart rate.

Personal data stays personal
The Personal Data Engine combines and processes your primary data and provides tailored suggestions. It encrypts this data and saves it on your device with Knox Vault, making it inaccessible to anyone else. You can even monitor the security of other Galaxy devices right from your Galaxy smartphone.

Unrivaled Nightography video. Less noise, more clarity
Now you can shoot in improved 10-bit HDR for a more stunning videography experience. Our advanced AP also delivers more precise noise removal meaning you won't have to worry about grainy night footage again.

The sharpest details from Wide to Tele and even Ultra Wide
From Ultra Wide shots to our Telephoto camera, photos are clear and vivid at any angle. Our AI enhanced ProVisual Engine then improves colour and details for next-level clarity.

The most powerful processor customised for Galaxy
Introducing our most powerful processor, customised for Galaxy. With improved real-time ray tracing and Vulkan optimisation, dive deep into the action with ultra-smooth gameplay thanks to Snapdragon® 8 Elite Mobile Platform for Galaxy.

Clearer, more vivid viewing by ProScaler
ProScaler enhances resolution by using advanced AI-algorithm processing to deliver a viewing experience in high definition without having to adjust the display settings.

Unparalleled battery life
Our pioneering mDNIe technology has been built into our custom-made AP, and with software optimisation, battery usage time is enhanced so you can enjoy hours of watching videos.

All new One UI 7, built for AI
Get access to your Now Brief alerts, music and more from the Now Bar. The new home screen is all yours with highly-customisable layouts and new widgets. Live notifications let you monitor on-going activities such as voice recordings on the Now Bar, status bar or at the top of your notification panel.

• Galaxy AI. The hyper-intelligent partner who gets you
• Next-gen ProVisual Engine. Our best camera and editing experience
• The most powerful processor custom-made for Galaxy